Platform Update: March 2026

This month's updates focus on revenue generation and patient acquisition. The Marketplace gives your patients a single place to purchase everything you offer. The Growth Suite helps you reach the right patients with the right message. And Fullscript integration brings supplement dispensing directly into the platform.

Marketplace (Beta)

The Marketplace is a unified storefront for everything your practice sells: supplements, lab kits, services, memberships, and prescriptions. Patients browse and purchase directly through your branded marketplace — one cart, one checkout, one experience.

For providers, the Marketplace consolidates what used to require multiple tools and workarounds. Instead of sending patients to a separate supplement store, a different link for lab orders, and yet another page for membership signups, everything lives in one place under your brand. You control what's listed, how it's priced, and how it's presented.

The Marketplace is currently in beta. If you'd like early access, reach out to your account manager or request a demo and mention Marketplace access. We're onboarding practices in waves and incorporating feedback as we go.

Growth Suite: Personas & Website Agent

Two new tools join the Growth Suite this month, both designed to help you attract and convert the right patients.

Personas let you define ideal patient profiles based on demographics, conditions, goals, and behavior patterns. Once defined, you can target content, offers, and outreach to specific personas — so a weight management practice can speak differently to a post-surgical patient than to someone exploring GLP-1 options for the first time. Personas flow through the rest of the platform: email campaigns, landing pages, intake forms, and the new Website Agent all reference them.

Website Agent is an AI-powered assistant that helps generate and optimize website content for your practice. Give it a persona and a goal — "write a landing page for busy professionals interested in executive health panels" — and it drafts copy, suggests page structure, and optimizes for search. It can also audit your existing pages and recommend improvements based on your persona definitions and conversion data.

Both tools are available now in the Growth Suite section of your dashboard. Personas are included on all plans. Website Agent is available on Growth and Enterprise tiers.

Fullscript Integration

You can now connect your Fullscript account to Ready Practice for seamless supplement dispensing. Recommend supplements directly from within a patient's record, and the patient receives a branded purchase link — no need to switch between platforms or copy product names into a separate system.

Once connected, supplement recommendations appear in the patient's care plan alongside their other treatment items. You can track adherence and reorder rates directly in Ready Practice, giving you visibility into whether patients are actually following through on supplement protocols.

Setup takes about two minutes: connect your Fullscript account in Settings, map your practitioner profiles, and you're live. Existing Fullscript catalogs and patient accounts carry over automatically. For practices already using Fullscript, this eliminates the context-switching that comes with managing supplements in a separate tool.