About Bobua
Bobua is a modern veterinary practice built for convenience. They combine telehealth consultations with a marketplace for prescription medications, supplements, and pet wellness products — all delivered to your door. Think concierge medicine, but for pets.
Their insight: 70%+ of veterinary concerns don't require a physical exam. Skin issues, behavioral questions, medication refills, minor digestive problems — these can be handled via video, photos, and chat. Bobua captures that convenience-seeking market.
The Problem: Clinic Model Doesn't Scale
Traditional veterinary practices are limited by physical constraints:
In-person visits only — even for simple questions
Pet parents had to book appointments, drive to clinic, wait in lobby — all for a 5-minute prescription refill.
Medication purchases happened elsewhere
After prescriptions, clients bought from Chewy or Amazon. Zero revenue capture on ongoing medication needs.
No engagement between annual visits
Clients showed up once a year for checkups. No ongoing relationship, no proactive care, no recurring revenue.
The Solution: Telehealth + Commerce + Chat
Bobua implemented Ready Practice to build a complete virtual veterinary experience:
Video Consultations
Pet parents book telehealth visits for non-emergency concerns. Vets see the pet via video, review photos/history, and provide guidance or prescriptions.
Pet Pharmacy + Supplements
Prescriptions, flea/tick prevention, joint supplements, specialty diets — all available through Bobua's marketplace with home delivery.
Async Chat Support
Quick questions answered via chat. Is this rash concerning? Should I be worried about this behavior? Fast responses, no appointment needed.
Subscription Refills
Ongoing medications auto-ship. Flea prevention arrives monthly. No more forgotten doses or pharmacy trips.
The Results: A New Revenue Model
Within 8 months, Bobua transformed their practice economics:
| Metric | Before | After | Impact |
|---|---|---|---|
| Telehealth revenue | $0 | $2.1M/yr | New line |
| Consults without visit | 0% | 89% | Convenience |
| Revenue per pet/year | $180 | $756 | +320% |
| Client satisfaction | 76% | 93% | +22% |
Net impact: $2.1M new revenue stream + 4.2x revenue per pet
Telehealth isn't a replacement — it's an expansion
"Pet parents don't want to drive to the vet for every question. They want to text a photo and get an answer. Ready Practice let us build that experience — telehealth, chat, pharmacy, subscriptions — all in one platform. We've created a whole new revenue stream while making our clients' lives easier."