About Hatter Labs
Hatter Labs is a telehealth-native peptide therapy clinic serving patients in 38 states. They specialize in performance optimization peptides (BPC-157, TB-500), metabolic peptides (Semaglutide, Tirzepatide), and growth hormone secretagogues (Sermorelin, Ipamorelin).
Their model combines remote coaching with direct-to-patient peptide fulfillment — patients get ongoing guidance throughout their protocol, not just a prescription. The challenge: scaling this high-touch approach without drowning in operational complexity.
The Problem: Protocols Are Complex, Fulfillment Is Fragile
Peptide therapy isn't like prescribing a standard medication. Each patient has a unique protocol — different compounds, dosing schedules, reconstitution instructions, and cycling patterns. Hatter Labs was struggling to manage this complexity:
$89K lost to fulfillment errors last year
Wrong compounds shipped, incorrect quantities, missing supplies. Each error meant reshipping + lost patient trust.
Coaching was ad-hoc and inconsistent
Some patients got weekly check-ins, others fell through cracks. No system ensured every patient received structured support.
42% protocol abandonment rate
Patients stopped responding, stopped ordering refills, stopped showing up. No proactive intervention system.
Each clinician maxed at 80 active patients
Too much time spent on protocol documentation, order coordination, and manual follow-ups.
The Solution: Automated Protocols + Integrated Commerce
Hatter Labs implemented Ready Practice to systematize every touchpoint of the peptide therapy journey — from initial consultation to protocol completion.
Protocol Builder
Clinicians select compounds, dosing schedules, and cycling patterns from a structured template. Protocol auto-generates patient instructions, supply lists, and coaching sequences.
Integrated Marketplace
Patients purchase peptide kits and supplies directly. Orders route to fulfillment partners with exact specifications. Subscription refills prevent treatment gaps.
Automated Coaching
Weekly check-ins ask about injection technique, side effects, and results. Responses flow to patient profiles. Concerning answers trigger clinician alerts.
Protocol Tracking
Visual protocol timeline shows where each patient is in their cycle. At-risk patients (no engagement, missed orders) surface automatically for outreach.
The Results: Scale Without Sacrificing Quality
Within 6 months of implementing Ready Practice, Hatter Labs transformed from chaotic to systematized:
| Metric | Before | After | Impact |
|---|---|---|---|
| Patients per clinician | 80 | 240 | +200% |
| Fulfillment errors | $89K/yr | $4K/yr | -95% |
| Protocol completion | 58% | 87% | +50% |
| Avg. order value | $285 | $684 | +140% |
| Patient LTV | $1,140 | $2,736 | +140% |
Net impact: $85K saved on errors + $480K additional annual revenue from higher LTV
ROI on Ready Practice subscription: 28x in year one
"Peptide protocols are complex — different compounds, cycling schedules, reconstitution instructions. Before Ready Practice, keeping track of who needed what was a nightmare. Now every patient has a structured journey, and our fulfillment accuracy is basically perfect."
Common Questions
How does the protocol builder work?
Clinicians select compounds from a library, set dosing parameters, and define cycling schedules. The system auto-generates patient-facing instructions, supply requirements, and coaching check-in sequences. Protocols can be saved as templates for common use cases.
How do fulfillment integrations work?
When a patient purchases through the marketplace, orders route to configured fulfillment partners via API. Order details include exact compound specifications, quantities, and patient shipping info. Tracking numbers sync back to patient records automatically.