About Pitaya Health
Pitaya Health is a men's sexual health telehealth practice focusing on ED treatment (sildenafil, tadalafil, PT-141) and libido optimization. Their patients are high-intent — they've already decided they want treatment, they've researched options, and they value discretion and speed above all.
The opportunity: sexual health patients don't want appointments. They want prescriptions, delivered discreetly, with minimal interaction. Ready Practice enables this async-first model while maintaining clinical safety.
The Problem: Appointments Create Friction
Traditional telehealth models require video consultations — but for sexual health, this creates unnecessary barriers:
47% of leads abandoned at scheduling step
Men didn't want to schedule a video call to discuss ED. They wanted to order and be done.
3-5 day time to treatment
Scheduling, consultation, prescription processing, shipping — high-intent patients went elsewhere.
Low retention due to no ongoing engagement
One prescription, then silence. Patients refilled elsewhere when convenient.
The Solution: Async-First with Intelligent Escalation
Pitaya Health implemented Ready Practice to create an async-first patient experience:
Async Intake & Consultation
Patients complete a structured health questionnaire. AI screens for contraindications. Safe cases are approved by clinician in minutes — no video call required.
Smart Escalation
Complex cases (cardiac history, nitrate use, prior adverse reactions) are flagged for synchronous consultation. Only 6% of patients require a call.
Subscription Commerce
Patients subscribe to medication delivery through integrated marketplace. Auto-refills, discreet packaging, predictable revenue.
Ongoing Check-ins
Automated messages check efficacy and side effects. Patients can adjust dosing or add products via chat. Clinicians only involved when needed.
The Results: Speed + Privacy = Growth
Within 5 months, Pitaya Health achieved industry-leading conversion and retention:
| Metric | Before | After | Impact |
|---|---|---|---|
| Lead → patient conversion | 53% | 94% | +77% |
| Time to prescription | 3-5 days | 2.3 hrs | -95% |
| 12-month retention | 58% | 89% | +53% |
| Subscription revenue | $420K/yr | $1.8M/yr | +329% |
Net impact: 94% conversion + $1.4M additional revenue
Patients get what they want, fast. Clinicians handle exceptions only.
"Our patients don't want to explain their problem on a video call. They want to answer a few questions, get approved, and have medication arrive discreetly. Ready Practice made that possible while keeping everything clinically sound. Our conversion rate speaks for itself."