Case Studies / Women's Health
T

Tuya Care

tuyacare.com

Personalizing HRT journeys with lab-driven automation

Tuya Care specializes in women's hormone health — perimenopause, menopause, and hormonal imbalances. With Ready Practice, they've created highly personalized HRT programs that feel boutique but scale efficiently.

45%

Faster time-to-
treatment

94%

Patient satisfaction
score

2.8x

Patient capacity
per clinician

$186K

Annual revenue
from marketplace

About Tuya Care

Tuya Care is a virtual women's health clinic focused on hormone optimization for women 35-65. They offer comprehensive hormone panels, personalized HRT protocols (bioidentical hormones, pellets, creams), and ongoing symptom management for perimenopause, menopause, and hormonal imbalances.

Their philosophy: every woman's hormonal journey is unique, requiring personalized protocols rather than cookie-cutter prescriptions. The challenge was delivering this personalization at scale without overwhelming their clinical team.

The Problem: Personalization Doesn't Scale (Manually)

Tuya Care's approach requires careful lab interpretation, symptom correlation, and ongoing dosage adjustments. Managing this manually was unsustainable:

18 days average from first contact to treatment start

Labs ordered → results reviewed → protocol designed → patient consulted → treatment shipped. Each step had delays.

Symptom tracking was inconsistent

Some patients journaled religiously, others shared nothing between visits. Clinicians made decisions with incomplete information.

Product recommendations scattered across emails

Supplements, topicals, and lifestyle products recommended verbally or via PDF — no easy way for patients to purchase.

Clinicians at capacity with 120 patients each

High-touch model meant each patient consumed significant clinician time. Growth required hiring more providers.

The Solution: Lab-Triggered Protocols + Structured Symptom Tracking

Tuya Care implemented Ready Practice to automate the operational complexity while preserving the personalized feel their patients love.

Lab-Driven Workflows

When lab results arrive, Ready Practice flags values outside optimal ranges and suggests protocol adjustments. Clinicians review recommendations rather than starting from scratch.

Symptom Check-ins

Automated weekly symptom questionnaires track hot flashes, sleep quality, mood, energy, and libido. Trends display alongside lab data for complete context.

Curated Marketplace

Supplements, topicals, and wellness products recommended within protocols. Patients purchase with one click. Subscriptions ensure continuity.

Smart Scheduling

Follow-up appointments auto-schedule based on protocol phase. Lab retest reminders trigger 2 weeks before due dates. No manual calendar management.

The Results: Personalized Care at Scale

Within 5 months, Tuya Care transformed their operations while improving patient experience:

Metric Before After Impact
Time to treatment 18 days 10 days -45%
Patient satisfaction 78% 94% +20%
Patients per clinician 120 336 +180%
Symptom data captured ~30% of patients 89% of patients +197%
Marketplace revenue $0 $186K/yr New line

Net impact: 2.8x capacity increase + $186K new revenue stream

Patients feel more heard, clinicians feel less overwhelmed

"Women's hormone health is deeply personal — every patient's symptoms manifest differently. Ready Practice helps us capture that nuance through structured check-ins while automating the operational overhead. Our patients feel more supported, and our clinicians can actually focus on the medicine."

SP

Dr. Sarah Patel, MD

Founder & Medical Director, Tuya Care

Common Questions

How do lab-driven workflows work?

When labs sync into Ready Practice, the system compares values against optimal ranges defined by your clinical team. Out-of-range markers trigger protocol suggestions — for example, low progesterone might suggest a specific dosage increase. Clinicians review and approve rather than building from scratch.

Can patients skip symptom check-ins?

Check-ins are optional but encouraged through gentle reminders. Patients who consistently skip are flagged for follow-up. The system adapts — some patients prefer brief weekly check-ins, others prefer more detailed monthly questionnaires.

Scale personalized women's health

Join the clinics using Ready Practice to deliver boutique HRT experiences at scale.